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Glossary of terms and definitions for IT (Information Technology), the Internet and cyber security.
This glossary provides more than 480 clear and concise definitions of commonly used terms in the fields of information technology, the internet, and cyber security. It is designed to support users of all levels in understanding key concepts, technical jargon, and acronyms frequently encountered across digital platforms and security-related discussions. Whether you are a business owner, student, professional, or simply interested in the digital landscape, this resource aims to enhance your knowledge and confidence in navigating the ever-evolving world of technology.
A software system that searches the internet or a database for information based on keywords or phrases entered by a user, returning a list of relevant results.
Example: She used a search engine to find a web designer on the Gold Coast.
The page displayed by a search engine in response to a user's query, listing relevant links.
Example: The company's website appeared at the top of the SERP after a user searched for its product.
See also: Search Engine
An automated software program that performs tasks online. Bots can be used for legitimate purposes or malicious activities, such as spamming.
Example: A search engine uses bots to index websites, while cyber criminals use bots to send out spam emails.
The process by which search engines or software organise and store data in a structured format to enable fast and efficient retrieval. In the context of websites, indexing refers to a search engine scanning and adding pages to its database.
Example: Search engines use indexing to list relevant web pages.
A combination of two or more words that together represent a specific concept or search intent. Keyphrases are used in digital content and search engine optimisation (SEO) to improve visibility and relevance for complex or specific queries.
Example: She entered the keyphrase 'website design gold coast' into Google.
See also: Keyword
A word used to identify, categorise, or search for information in digital systems. Keywords are often used in indexing, tagging, and search engine optimisation (SEO) to improve the discoverability of content.
Example: Keywords were added to the article to help it appear in relevant search results.
The first web page a visitor arrives at after clicking a link from an ad, email, or search engine result, often focused on a single objective or message.
Example: The company created a landing page to promote its EOFY sale.
Meta Tags are HTML tags in a web page's head section that provide metadata such as descriptions and keywords for search engines.
Example: The web developer added meta tags to improve the site's visibility in search engine results.