Protect your customers' sensitive data and personal information by securing your website with a TLS/SSL certificate and TLS encryption.
TLS (Transport Layer Security) also known more commonly as SSL (Secure Sockets Layer) is a security technology that encrypts the data transmitted between a web server and the visitor's browser. This means that any information that a visitor enters into your website (such as an enquiry form) will be encrypted and kept private between the visitor's browser and the web server. It is the same technology that banks use to keep your information private when using their Internet banking services.
To make this work, two things are required: Your hosting server needs to be able to make a TLS connection; and you also need a TLS/SSL certificate. A TLS/SSL certificate is provided by a third party and there are a few different options available. Once you have these two things in place, the connections between your website and a visitor's browser will be secure.
http:// + TLS = https://
How Does TLS Work?
When a TLS/SSL certificate has been installed and a visitor browses your website, they will see a padlock symbol in the address bar of their browser. The website address will also begin with "https" instead of "http". The "s" stands for "secure" and indicates that the connection is secure and encrypted.
Everything that is then transmitted between the web server and the browser is encrypted for privacy.
You don't want visitors to your website seeing security warnings in their browser.
Your website WITHOUT TLS:
Your website WITH TLS:
Having a TLS/SSL certificate installed on your website will not only make it more secure, but it will also make your company or organisation appear more trustworthy and help to instill confidence in your potential customers to use your website and your company. Trust is important, especially for new customers that do not know you yet.
With Google and other search engines giving a ranking increase to websites that are secure and penalising those that are not, you will benefit from having your website secured with a TLS/SSL certificate and you should see an increase in not only your search ranking, but also in the number of visitors to your website.