When talking about the benefits of having a website, most people only think of attracting new business and don't take into account the many other benefits that a website can deliver for your business or organisation. A website is more than just advertising and can be very beneficial to your company in many ways.
This is the obvious benefit for your business or organisation and the first (and sometimes the only) benefit that most people think of. Most businesses need to attract more clients and in this day and age with the power of the Internet, this is the most effective way to achieve this.
While this is the biggest benefit for a lot of businesses, there are many other great benefits that are generally overlooked. Below are some of these benefits that a website can offer.
The second most important benefit for having a website is that it can show credibility to your potential customers. When you meet a potential customer and give them your business card, the first thing that they are going to do when they get back to the office is to find out what your company is about by visiting your website. This is the easiest way for someone to find out more information about a business or organisation.
If a potential customer is going to open up their wallet for your business, then they want to have confidence in your company with trust and credibility.
Does your website instill trust and credibility in people?
1st impressions matter! You won't get a 2nd chance!
If you don't have a website, then potential customers will be wondering if you are actually in business. If your website is not very good or not up-to-date, then they will think the same of your business. This is why you not only need a website, but need a good website if you are looking to impress potential new clients. What impression does your website present?
Your website can also help to support your existing clients. From a simple "Frequently Asked Questions" page to a complex ordering system, your website can be a great benefit to your clients and can save your company a lot of time by doing repetitive tasks for you.
Not every business can take on every potential customer and for those businesses to be successful, they need to be careful with which clients they choose to work with. You also don't want to go through all the processes of obtaining a client and then find out that what you are offering is not right for them. Your website can assist with this process by offering the information that potential clients need and also get information from them that will help you to make great long-lasting business relationships.
For companies with a brand or image, your website is an invaluable tool to build up and improve brand awareness. All the major successful brands have a website because they know that it is the most cost-effective way to promote their brand and something that everyone has access to all the time.