Innovative Digital Solutions for SMBs
Looking after your website is like looking after your car. It works better when it is in good condition.
Having a website is great for marketing - being a good source for new business as well as a great tool for your existing customers. However you need to also look after your website, just like you do with your car. Your car needs fuel regularly, the tyre pressure checked, oil changed, etc. The same is true for your company website.
If you neglect your website and don't look after it, you will have a website that operates similarly to a used car that is not looked after. Thankfully there are some things you can do to keep your website in good shape.
Your contact page is mission-critical - it's where leads come in. Without it, all your website's hard work goes unseen. To stay ahead of the game, keep yours up to date by regularly checking your contact details. Make sure you notify your web developer ASAP if your phone number or address changes.
It is also a very good idea to regularly test your enquiry form if you have one of these. Test it to make sure that it is still working and that you receive the enquiry as expected. Also, take a step back and simulate a customer's experience - is the submission process smooth, intuitive, and clear?
Your home page sets the tone for your entire online presence - it's often the first impression visitors get of your brand. Outdated content can give the wrong idea: that your business is stagnant or struggling to keep up with the times. But don't worry, a quick refresh will do the trick! This page also plays a crucial role in search engine rankings, so keeping it current can give you a competitive edge. If you need to make changes, tap into your web designer's expertise to ensure your message is clear and on point.
Is your website feeling a bit dusty? If its design is stuck in the 90s, it's probably time to give it a refresh. A modern website revamp will help you stand out from the crowd and make a great first impression on visitors. Your website's look and feel sets the tone for what customers can expect from your business. And as they say, you only get one chance to make that all-important first impression, so make it count!
Your website's content is its lifeblood - it needs regular maintenance to stay relevant and engaging. Set aside time each month to review your pages, ensuring everything is accurate and up-to-date. This includes text, images, videos, links, and downloadable files. Be ruthless - remove any outdated or broken assets that might confuse visitors. If you spot something needing attention, get it updated ASAP. Your visitors will appreciate the effort, and search engines will reward you with more targeted traffic to your site.
Just like a well-maintained vehicle, your website needs regular checks to ensure everything's running smoothly. Broken links are like faulty bits - they're useless and can detract from the overall user experience. Take time regularly to scan your site for broken links, which might be internal (pointing to pages or files within your own site) or external (linking to other websites).
To fix internal link issues, you've got three options: repair the linked page or file, update the link to point to its new location if it's moved, or remove the link altogether if it's no longer valid. For external links beyond your control, try updating the link to reflect a changed URL if necessary, or simply delete it if the content is gone for good.
Hopefully these few quick checks will keep your website in good shape so that it keeps working efficiently for you and bring you more business. Getting on top of any issues quickly will make your website work better and will also give a better impression to potential customers of what your business is about.
Tags: company website website revamp marketing business web designer home page links