Search Engine Optimisation (SEO - also referred to as Search Engine Optimization) is the process of optimising your web pages so that they appear higher on search engines for the relevant keywords. Search Engines, like Google, Yahoo, Bing, and many more will list web pages in their search results so that people have a way of finding relevant information on the Internet.
When needing to find something on the Internet, it is handy to search for it and be presented with a list of results or options. This is what a search engine does. There are many search engines on the Internet. Some are broad and useful for finding general information while others are more specific and useful for finding out about a specific topic or location.
The popular search engines include Google, Yahoo, Bing, DuckDuckGo, Ask.com, Dogpile, WebCrawler, Hot Bot, and many more.
To make search results more relevant to what people are looking for, search engines look at many aspects of a web page or website to determine how to rank it in the search results. These methods are known as "algorithms" and search engines use many different algorithms to get relevant results for their users. Some of the aspects of your website that are taken into consideration by the search engine algorithms include your title tag, page header, the text on your website, labels for images and photos. The algorithms also look at things like how fast your website loads, how big your website is, how many other websites link to your website, in which country your website is hosted, and more.
You can help the search engines with this process by having your web pages optimised to make them more relevant and easier for search engines to index. This will also bring more visitors to your website for relevant search results. This is a good thing for the search engines, because they can provide better quality search results. This is also good for visitors, because they waste less time having to look for what they need. And this is also a good thing for your business, because you will drive more relevant traffic to your company website.
To get your website ranking higher on search engines like Google, Yahoo, Bing, etc, then you need to ensure that your website is optimised for search engines using the keywords or key-phrases that are relevant for your website. Key-phrases are what people are most likely typing into the search engines to find your website. Some examples for this website would include "seo sydney", "search engine optimisation brisbane" and "search optimization company".
Your website may already be getting a lot of traffic but if these visitors are not interested in what you have to offer, then they are just wasting their time and your resources. With our SEO service, we target specific keywords that are relevant to your business to improve the quality of the visitors to your website that are more likely to be a prospective customer.