How many times have you had a great idea for your blog and you couldn't wait to get started writing it all down? You might be out walking the dog, doing your weekly shopping with the kids in tow at the local supermarket, or watching the latest episode of your favourite TV show. It can happen anywhere, anytime.
You get a moment of recognition. You realise that it's a great idea for a post. You write, you publish, and then you get nothing! Not one person comments, nobody gives you a thumbs up, your masterpiece is ignored, you hear crickets in the background of silence, and the blog post is consigned to your archives. What went wrong?
We've all been there, we've all done it. The first thing you should understand is that sometimes that's just the way it is. Your idea for something brilliant is just not someone else's idea. The light bulb might have flicked on very brightly in your head, alerting you to a must-write about topic that everyone wants to know about, but it might hardly make a glimmer in someone else's day.
Another thing to think about is that you can't please all of the people all of the time. This might be a cliche, but cliche's normally have a lot of truth in them. When you are writing for your readers, they are not all going to have the same purpose in mind when they are reading. But some of them will. You need to find a unique angle in everything you write and aim it specifically at a segment of your market.
For instance, if you are writing about wedding dresses for your wedding blog, you might consider focusing in on one area of the wedding dress market, like wedding dresses for a snow themed wedding. The more you pare down your ideas, the more likely you will hit the sweet spot for some of your readers. It's those readers who are going to feel that you've written the piece just for them.
Another reason for paring the post down is to make it simple. You should be able to explain your basic idea in one simple and short sentence. If you can't fit your basic idea onto the paper you'd find in a fortune cookie, then it's too complicated. Pare it down further and try again. The average blog reader just doesn't have the time to wade through complications, they want to-the-point material or they'll just get bored.
Remember that there are very few readers who will come to your site and read everything that you write. Some things are going to gel with some people and some pieces are going to gel with others, but such is life. Pare down your material, focus in as much as you can, and write the best piece that you can write. Job done!
Tags: blog writing focus blog reader
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