WHAT IS SEARCH ENGINE OPTIMISATION (SEO) ?

Search Engine Optimisation (SEO - also referred to as Search Engine Optimization) is the process of optimising your web pages so that they appear higher on search engines for the relevant keywords. Search Engines, like Google, Yahoo, Bing and Alta-Vista (there are many more) will list web pages in their search results so that people have a way of finding information on the internet.

To make search results more relevant to what people are looking for, search engines look at many aspects of a web page or website to determine how to rank it in the search results.

You can help the search engines with this process by optimising your pages to make them easier for search engines to read and rank. This will also bring more visitors to your website for relevant search results and bring less visitors that do not find your website useful.

This is a good thing for the search engines, because they can provide better quality search results to visitors. This is a good thing for visitors, because they waste less time having to look for what they need. And this is also a good thing for your business, because you will drive more relevant traffic to your website. Win, Win, Win!

SEO PROCESS

Our three-stage process takes the difficulty out of search engine optimisation.

First we look at your potential keywords and keyphrases and research the keyphrases that are relevant to find out which ones will work well for your site. Some examples of relevant keyphrases for our website would include "seo gold coast", "seo brisbane" and "seo company".

The next stage of the process is the on-page optimisation to make your website appear more relevant for the content that it contains so that it is ranked accordingly in search engines. Some of the areas our SEO team will look at are the keyword and description meta tags, ALT tags, titles, page names and names of links to your site's other pages, just to name a few.

Stage three involves link-building and improving the inbound links to your website. This is sometimes referred to as "off-page SEO". This gives search engines an indication of how important your website is and is a contributor in search engine rankings.