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INTERNET GLOSSARY

The internet glossary will provide you with internet definitions to many computer terms and abbreviations used on or in relation to the internet. This should help you to understand some of the web jargon that you may see here and there.


ADDRESS BAR

The text field at the top of your internet browser to specify which website or web page you are viewing. You can type a "www" address here and press enter to go directly to that website.

ADSL

Asynchronous Digital Subscriber Line. This is a common type of broadband internet connection with the upload and download data transfer speeds at different maximum rates. (The download rate is usually faster than the upload rate.)

ALGORITHM

An algorithm is like a complex mathematical equation. Search engines use algorithms to work out how to rank pages within their search results.

BACK LINK

A backlink is a link from a website that points "back" to your website.

BOUNCE RATE

The bounce rate of a web page is the percentage of people that visit your page, but then immediately leave without visiting any other pages on your website.

COST PER CLICK (CPC)

When paying for advertising online, this is the amount that you need to pay for each click on your advert or link.

COST PER THOUSAND (CPM)

This usually relates to impressions when advertising and is the cost of having your advert displayed 1000 times. (M is the Roman numeral for 1000.)

CRAWLER

A crawler (or robot) is a search engine's program that visits (or crawls) many websites for the purpose of indexing these websites in their database.

DIRECTORY

A website dedicated to providing a directory of websites. Many directories are dedicated to a specific topic or niche. Yahoo is an example of a directory.

DOORWAY PAGE

A doorway page is a web page that has been specifically set up to capture visitors looking for certain keywords and then redirecting them to another web page. This is not good practice and search engines may penalise you for this.

DUPLICATE CONTENT

If two or more web pages contain exactly the same information, then this duplicate content and some search engines can penalise some or all the pages that contain this duplicate content. It is best to always use your own created original content and never copy directly from another website.

DYNAMIC WEB PAGE

A web page that is dynamic with content and some or all of the content can automatically change or is automatically generated by a program.

GOOGLEBOT

This is Google's crawler program to index websites on the internet for its database.

HIT

This is a measurement unit of the amount of times a server is "hit". Each "hit" represents a single file (or object) being downloaded (including html files, php files, image files, document files, etc.) It is therefore not a reliable measure of how well your website is doing, because one pageview can result in many hits.

HOSTING

Hosting (also known as web hosting) is the business of housing, serving, and maintaining files for one or more websites. Email, databases, and other services may also be offered as part of a hosting package.

HTML

Hyper Text Markup Language - The language that web pages are written in and that internet browsers can understand.

KEYWORD / KEYPHRASE

The keyword or keywords that people enter into search engines to provide search results.

KEYWORD RESEARCH

The important process of finding out which keywords or keyphrases to target for the purpose of Search Engine Optimisation.

KEYWORD STUFFING

When adding so many keywords that it becomes inappropriate. This is not good practice and can get you penalised in many search engines.

LANDING PAGE

This is the page that a visitor lands on after clicking your link on search engine results.

LINK / HYPERLINK

A link (or hyperlink) is an element on a web page that, when clicked on, will lead you to another part of the page or another web page.

 

LINK BUILDING

This is the process of building up the incoming links to your web page or website.

LINK POPULARITY

The measure of how popular a website or web page is based on the number and quality of links coming in to it.

META TAGS

Special HTML tags near the top of the website that are hidden to viewers but are used by search engines. These special tags could include a description of the web page, keywords for the web page, and many more.

NATURAL SEARCH RESULTS

These are search engine results that do not cost anything to be displayed or clicked on.

ORGANIC SEARCH RESULTS

These are search engine results that do not cost anything to be displayed or clicked on.

PAGERANK (PR)

This is a value between 0 and 10 that is assigned to each web page by Google's special algorithm and is used to determine how you rank in Google's search results. The term "PageRank" is named after Larry Page, one of the founders of Google Inc.

PAY PER CLICK (PPC)

A method of billing for advertising on the internet where you are charged for each click on your advert or link.

RECIPROCAL LINK

A reciprocal link is a link back to a website that is linking to yours. This is also somethimes called an exchange link.

REDIRECT

To automatically redirect a visitor to another web page or website. A redirect can be put in place using a number of different methods.

RETURN ON INVESTMENT (ROI)

The value that you will get back in return, usually after advertising or other investment.

SDSL

Synchronous Digital Subscriber Line. This is a type of broadband internet connection with the upload and download data transfer speeds at the same maximum rate.

SEARCH ENGINE

An internet website that offers people the ability to search for things, usually websites.

SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing is generally referred to as the paid advertising on search engines but could also mean any type of marketing on search engines whether paid or free.

SEARCH ENGINE OPTIMISATION (SEO)

Search Engine Optimisation is the process of optimising web pages so that they get the best chance of appearing high for their relevant keywords or keyphrases.

SEARCH ENGINE RESULTS PAGE (SERP)

This is the page of results that are displayed after searching for a particular keyword or keyphrase.

SITE MAP

A section on your website that has links to all your web pages within your website to make it easier for people to find a specific web page.

SOCIAL MEDIA MARKETING (SMM)

This is generally referred to marketing on social websites like Facebook, Linkedin or Twitter.

SPLASH PAGE

This is an introduction page to a website which usually contains a large image or flash animation. These pages generally have no value to search engines as search engines can only read text and they are usually also annoying to the people visiting your website.

STATIC WEB PAGE

A web page that is static with content and the content does not change.

UNIFORM RESOURCE LOCATOR (URL)

A URL is the web address. (The www address of your website.)

VIRTUAL PRIVATE SERVER (VPS)

An online server that handles websites, email, databases, file storage, etc. A virtual server can be used for many different tasks. Although not generally as powerful as a dedicated server, a VPS is a major step up from shared hosting.

ZONE FILE

Stored on a nameserver, a zone is a text file that holds details about domain names and DNS records. These records contain the IP address of the server that hosts the domain name as well as details about the mail server.