After you have invested a lot of time and money into getting visitors to visit your website, you need to take the next step. Building a strong website is vital in the process of converting visitors into customers. You have less than eleven seconds to convince your visitor that they should stay on your website. Don't let them close your website and go to your competitor, keep them on your website. You can keep visitors on your website and convert more of them into customers by implementing the items listed below into your company website.

• Be consistent and "brand" your company by using the same colors and logo everywhere on your company website.
  
  
• Create policies that build trust: customer service, code of ethics and privacy policy.
  
  
• Offer added values on your company website for your ideal client that relates in some way to your business. This can include affiliate programs, books, and recommended links to other websites.
  
  
• On large company websites, create a "What's New" web page.
  
  
• Find easy and secure ways for your clients to pay you. A shopping cart and a secure way to accept credit cards and/or cheques work very well. An ecommerce system with multiple secure payment options like the Digital Dreams Ecommerce System is ideal.
  
  
• Check your company website's links regularly to make sure they all work.
  
  
• Make sure that all your images and files are optimised for size so that your web pages load as fast as possible.
  
  
• Write articles and add them to your company Website.
  
  
• Provide a newsletter subscription button on your most viewed company website pages.
  
  
• Provide a forum to build relationships with input from the community.
  
  
• Design some quizzes or surveys. Statistics show that visitors love quizzes and assessment tools and this is also a great way to get some feedback from your visitors.
  
  
• Offer a free e-book or e-report on your website. The size doesn’t matter if you’re providing it for free and for your ideal client.
  
  
• Conduct periodic contests and announce the winners on your website. (Depending on the type of contest, a licence may be required to do this.)
  
  

These are just some of the techniques you can use to make your website stronger and convert more visitors into customer. There are many more techniques you can implement. Speak to one of our friendly team to work out some more strategies to make your website stronger.