Website promotion is equally important if not more important than website design and the way your website looks. This can be time consuming, but if promoted the right way, the rewards will be great. Below you will find a number of ways to improve your company website to drive more traffic to it.

1. Add your website to major search engines like Google, Yahoo, MSN, Altavista, Hotbot, Lycos, Webcrawler, etc.
   
   
2. Add your website address to all your printed literature - business cards, brochures, newsletters, letterheads, compliment slips, etc.
   
   
3. Make sure that your website address is used in all your traditional advertising - telephone book advertising, newspaper advertising, television and radio advertising.
   
   
4. Add a "favorites" or "bookmark this website" button to some of your web pages. This will make people come back to visit your website often.
   
   
5. Add a "Recommend This Website" button on your website. When a person visits your website and knows a friend who may appreciate it, this feature will e-mail the webpage link to friend.
   
   
6. Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your postal address - they should all know your company website address too. Make sure that any new staff have this information along with the usual contact details.
   
   
7. If you have pages on your website that you update regularly (like a news page or recommended links page) say so on the page.
   
   
8. Get your website designer to add a "Site Map" page to your website. This will help search engines to find all your pages. Visitors also find this useful if they get lost on your website.
   
   
9. Give away promotional items with your website address on them. Promotional items can include pens, coffee mugs, mouse pads, desk calendars, fridge magnets, stickers, t-shirts, etc. The choice is endless and it all draws attention to your website address to bring more visitors to your website. The promotional items can also be given away as prizes if you wish.
   
   
10. Promote your website address in the signature of all the emails you send.
    
    
11. When potential clients call for information about your company, direct them to your company website. This way they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.
    
    
12. Network locally to bring people to your company website.
    
    
13. If your business is closed for the day, put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.com". Restaurants are an ideal example for this and by doing so they can regularly get table bookings via their website or email that they normally would have missed.
    
    
14. Participate in online forums as an expert. You will be able to "quietly" promote your business in your three or four line signature.
    
    
15. When your company website is launched, updated, or you have something to announce, write a "Press Release" and send it to the media, your clients, your friends and your associates.
    
    
16. Include your website address on your answering machine, or on-hold message. Let people know that they can find information, buy products or enquire about services via the website.
    
    
17. Stickers for your car will help your website address get you seen while you're out and about. Add your company website address to all your company vehicles.
    
    
18. If you're in a restaurant or hotel with a guestbook - sign it, and don't forget to leave your website address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.
    
    
19. Pay-per-click advertising through search engines is a great way to promote your website.
    Click here for more information regarding Search Engine Marketing.
    
    
20. Build up the incoming links to your website. The best way to do this is to exchange links with other websites. Get your website designer to add a "Links" page to your website.
    
    
21. If your employees wear uniforms, put your company website address on them so every one of your customers sees a walking advertisement of your website.
    
    
22. Email Marketing is a great way to promote your website and products. Set up a mailing list and link this to your website so that visitors can sign up to your newsletter. Make sure though that you do not send spam.
    Click here for more information about Email Marketing.
    
    
23. Send a postcard with your website address to your database of customers and prospects. Promoting a special offer that is only available on your website will be a great way to attract visitors.
    
    

These are just some of the techniques you can use to promote your website and get more visitors to view your website. There are many more techniques you can implement. Speak to one of our friendly team to work out some more strategies to drive more traffic to your website.